Post by hasina789956 on Oct 30, 2024 23:06:03 GMT -5
You have read (and reread) the definition of the marketing persona , you have studied the 4 steps to define and implement it, but now you want to see concretely what a persona looks like before you start creating your own? Okay, a very brief reminder then: a persona (or buyer persona) is a semi-fictional representation (real data + logical speculations) of your ideal customer , which is based on everything that composes it (demographic data, interests, family situation, behaviors, motivations, concerns, sector of activity, etc.). Personas are often typical profiles of your current customers , or prospects who may be interested in your products or services.
They differ from the ICPs (Ideal Customer Profile in the original version) used to identify companies. Example: my ICP is an SME company with 20 to 200 employees in the metallurgical industry. The Persona is the CIO or CFO of this company. That said, we have taken on the exercise and present to you 4 concrete examples of bulk email campaigns marketing personas . Please note: We have deliberately chosen to transcribe only the summary of the persona: keep in mind that only a long and in-depth study of your targets, and the discussions they have with your marketing , sales and customer relations departments, can allow you to precisely define your target personas.
Ask yourself the following simple question: why do they buy from us? why don't they buy from us? what are their obstacles and their objectives? Better still, once the work has been done with your teams, compare it by calling 10 customers and/or 10 prospects to transcribe what they said and match your results. BtoC (Business to Consumer) Personas Example 1: You are a company that sells swimming pools persona marketing example swimming pool Target persona Matthieu & Sabine Durand owners of a house General information: Matthieu and Sabine Durand are a couple who own a house. They are 39 years old.
They differ from the ICPs (Ideal Customer Profile in the original version) used to identify companies. Example: my ICP is an SME company with 20 to 200 employees in the metallurgical industry. The Persona is the CIO or CFO of this company. That said, we have taken on the exercise and present to you 4 concrete examples of bulk email campaigns marketing personas . Please note: We have deliberately chosen to transcribe only the summary of the persona: keep in mind that only a long and in-depth study of your targets, and the discussions they have with your marketing , sales and customer relations departments, can allow you to precisely define your target personas.
Ask yourself the following simple question: why do they buy from us? why don't they buy from us? what are their obstacles and their objectives? Better still, once the work has been done with your teams, compare it by calling 10 customers and/or 10 prospects to transcribe what they said and match your results. BtoC (Business to Consumer) Personas Example 1: You are a company that sells swimming pools persona marketing example swimming pool Target persona Matthieu & Sabine Durand owners of a house General information: Matthieu and Sabine Durand are a couple who own a house. They are 39 years old.